The trick about writing video game reviews is that the audience mostly likely has the intention of purchasing the games written about and a very short attention span to read about them. That is why video game reviews have to be succinct and entertaining. There is almost always a rating system and the best of these rating systems have a list of requirements (Concept, Graphics, Sound, Playability, Entertainment, Replay value, etc) that are listed, rated and given a small explanation as to why. This means getting to a point and really driving home what the buying audience needs to hear. If the game is riddled with bugs and things that are going to hinder game play than that needs to be upfront in the review. It is so important for the reviewer to be honest about the evaluation of the game, because many of their readers do actually go out and buy these games – and if they find the game to be substandard without any warning they might drop those reviews.
A good opening is always warranted to draw a reader in, in any type of review, but with Video Games there are so many reviews out there if a reader doesn’t have direct interest in a game s/he might just drop the review if the opening doesn’t have any punch. A particularly bad game usually leaves room for humor, as seen in Jeremy Dunham’s review on IGN of Super Rub-a-Dub:
“Spoiler alert! In George Clooney's 2005 political drama Syriana, his undercover alter ego Bob Barnes was the subject of a brutal torture scene. During the disturbing sequence, the captured CIA agent is repeatedly punched in the face before having several of his fingernails ripped out via pliers. It's a terrible moment for sure and, while drawing parallels between that kind of pain and what it's like to play Super Rub-a-Dub isn't fair to victims of such inhumanity, you shouldn't lose the metaphor -- it applies.”
Exaggeration to start with and a sense of drama works with the audience and this quote draws out a real torture scene from a current movie and applies it to the fact that the game was so horrible. Not only is it drawing it is very effective and the potential buyer is going to think twice about picking up this game if it elicited such a strong reaction from the reviewer.
It is also important to shift the review to the tone of the game itself. A game rated M for Mature can have swear words in it or violent epithets to connect with the audience, but a game about the latest Mario game should rethink that approach and limit any strong language to fricking sweet.
The reviewer also has to make the point clear about the verdict of the video game, whether that is in a rating system or in the review itself (usually the review itself needs a clear conclusion either way). The clarity has to be accompanied by reasons and also an enthusiasm one way or the other beyond It was good (baring that the game isn’t mediocre, then the reviewer takes on that tone). Kristan Reed of Eurogamer reviewing Bioshock attempted to relay her point about the entirety of the review in this paragraph setting up for the rest of the review:
“So to have any shred of doubt surrounding BioShock comprehensively swept away within the first ten minutes, well, you feel like dancing. You want to tell people about this game who you know won't even care, just because it makes you so giddy inside. Before we get into the nitty gritty, here’s the deal: Bioshock doesn't just meet your expectations, but completely redefines them forever in ways you never even expected - in ways that games used to in the past, routinely.”
Reed even narrowed down her opinion with a qualifier about really narrowing it down.
The voice of video game reviews are always casual. It is a well-informed person giving a concrete opinion of a game, but it could be over a couple of sodas and an Xbox. It is important to keep this personal tone, because that is what the audience is drawn to – a more academic tone will leave the readers bored and questioning the validity of the reviewer. A good example is Robert Workman review in Game Daily of Oddworld Stranger’s Wrath, where he uses casual language, slang abbreviations and a commonality sense of knowing the top-popular games: “One: just too darn quirky and not really as accessible as it deserved to be. Two: Halo came out the same day. 'Nuff said.” There is a sense of the audience already being knowledgeable about the systems, the reviewer cannot dumb down things within the genre (everyone reading will know what Halo is, what RPGs are, and most big companies within video games like Rockstar and Lucasarts). If the audience’s understanding of a certain subject is in question, the reviewer should briefly touch on it without focusing on that so that no reader feels s/he is being talked down to.
It is very important for a review to be descriptive. Video games are a very visual medium (it is in the name) and it is important to relay that sense of visual understanding into the reviews. Descriptive, salient details are required to really draw a reader into a game and make them understand what the reviewer has seen and visually played out. Ben Reeves of Game Informer reviewed Turok with a good sense of dramatization and style: “You’ll see a T-rex shove over a few trees and your stomach will drop as he comes at you, dry swallowing any small creatures that get in his way like they were meat candy.” There are a lot of very grabbing, interesting words meat candy especially.
It is not just description for style, however, it is also the importance of getting a good feel for the game play. The reviewer needs to set up a sense of credibility that they have played this game thoroughly and that the reader can step in with some sense of what is happening in the game. This is especially important, because of the buyer’s audience – the buyers want description of what is in the game so they can decide whether it is worth the $30-70 of un-returnable merchandise. Aaron Thomas of GameSpot in his review of Sega Superstars leaves a very good trail marker of how the game is set up in each section, something very important for a game with mini-games and separate sections:
“Many of these missions are really fun, and some of them are especially creative. In the Virtua Squad minigames, you shoot (aim the ball at) the bad-guy targets that pop up while trying to avoid hitting the civilians, just as you would in Virtua Cop. In Puyo Pop Fever, you're essentially playing the actual puzzle game and clearing the Puyo with tennis balls. […] The only knock against these stages is that the game doesn't do much in the way of explaining the gameplay, so if you've never played ChuChu Rocket before, you're going to be clueless as to how to proceed here. […] But even with these issues, game mode is an entertaining and enjoyable way to play tennis.”
It is important to see how he spreads judgment in with his descriptions. This applies to all the points of good video game reviews, it gets the point across quickly, the style is casual, and it’s descriptive enough for a buying audience to be involved in.
Even though the style is casual, the video game review is a complicated process and a very important one for the economy of that specific market.
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